Construction has now begun on the $2.75 billion redevelopment of Melbourne’s Jam Factory precinct in South Yarra, which is set to be transformed into a mixed-use hub.
First constructed in 1858, the Jam Factory was introduced as a brewery, then later became a preserve and jam manufacturer, before eventually evolving to become a retail and cinema precinct in the 1990s.
The precinct will now once again be redeveloped to accommodate 600 residences across five towers, 10,000 square metres of commercial office spaces, 20,000 square metres of retail and hospitality offerings, a new cinema complex, a 5-star hotel and a second boutique hotel. Additionally, a 2,500-square-metre north-facing public piazza called Village Square will be established.