Luxury property developer, GURNER™ has announced the impending launch of the third and final building in its landmark ‘FV’ project in Fortitude Valley, following the sell-out success of the first two buildings which sold all 651 apartments totaling over $340m in just over 12 weeks.
Aptly titled ‘No.1’, this final offering is set to completely transform Fortitude Valley into a luxury shopping and culture destination, with 3,000sqm at ground level dedicated to retail, café and restaurant offerings on Brunswick Street, with interest already garnered from some of Australia’s best chefs, retailers and bar operators.
The building, designed by Elenberg Fraser, will deliver 267 apartments and a lifestyle experience which GURNER™ founder and director, Tim Gurner describes as “akin to some of the finest six star hotels in the world”.
“ I hold New York’s luxury apartment market in great esteem, and having been inspired by the luxury concierge offerings which are considered standard in some of the city’s best apartment buildings, I wanted to bring that level of service and attention to detail to FV.
“ The building will offer a personal concierge service for residents, which will mirror the level of service provided at the world’s most prestigious hotels. The concierge will be able to book your appointments, have your car washed, research restaurants for you, receive your shopping; basically any request you would ask of a hotel concierge, you will be offered that same level of service at FV.
The concierge will be located in the building’s dramatic 250sqm entry lobby and is set to feature a cold and dry store, lounge area and a Champagne Bar for residents to entertain visitors and get to know their neighbours.
Not only will future residents of No.1 be able to enjoy the concierge service, but they will also benefit from an unparalleled dedication to luxury amenity, in the form of a 700sqm rooftop ‘Platinum Club’, which is only available to residents of the No.1 building.
This rooftop amenity has been inspired by luxury Maldives and Bora Bora resorts and is set to include an expansive infinity pool wrapping around half the building, an underwater lounge area, water feature, sundecks, bars and barbeque areas.
Following on from the success of a similar concept within the first two buildings, within the Platinum Club the developer has included two expansive private retreat areas which can be booked out for residents’ exclusive use.
Both feature large entertaining areas, sun lounges, BBQ’s, dining area and their very own pool looking out over Storey Bridge, the river, CBD and sunset; an experience like no other in Brisbane.
This amenity is in addition to the project’s overarching ‘FV Private Club’ which services residents of all three buildings and offers 3,000sqm of luxury amenity including a 50m long u-shaped sunken infinity pool, a private dining room, moonlight cinema room, health club, yoga studio, BBQ and deck areas, as well as three VIP lounges with pools available for all-night bookings.
“ We are taking luxury living to a whole new level not seen before in Australia. Residents will have access to over 4200sqm of private amenity; complete with no less than eight pools, a number of bars, private dining areas, cinema facilities, a gym, yoga studio and much more.
“ We have included so much amenity and quality in the development to ensure that we are competing with only the very best buildings in town and our owners and investors will always have security in leasing and re-sales.
“ While many would assume this level of amenity comes at significant cost, the opposite is true; due to the building’s design efficiencies and scale we are able to deliver this amenity at minimal extra cost to the purchaser.
“ With a lot of talk surrounding the many new developments rumoured to be coming to the market in Brisbane in the coming months, we wanted to ensure that purchasers who are buying into FV – or any GURNER™ project for that matter – are benefiting from a unique point of difference not offered anywhere else in the marketplace,” he said.
In what is a first for new developments in Fortitude Valley, No.1 will also offer a state-of-the-art Business Club, offering a conference centre, library, boardroom, private dining room, lounge and bar, located on level 5 which is dedicated purely to this unique amenity offering.
The Business Club and private bar and dining area are Business Club and private dining facility will provide residents with the ability to book out the entire floor to run conferences, followed by hosting casual drinks and a formal dinner to entertain guests into the evening.
“ The idea behind the Business Club was to offer the area’s many white collar professionals and entrepreneurs the ability to essentially run their business from home at our first-class facilities, or book out the centre to host a conference during the day before then entertaining guests next door in the private dining room and bar,” he said.
Offering larger-than-average floor plans and luxury interior fit-outs as standard throughout the apartments, No.1 has been designed for owner occupiers, and everything from the rose gold tapware and natural stone finishes to the feature LED strip lighting and expansive floor-to-ceiling glass windows, have been created with these purchasers in mind.
“ With the recent sell-out of the project’s first two buildings we knew the market had become accustomed to FV’s level of luxury as standard, so we wanted to take it even further with No.1 to the point of absolute glamour.
“ Being directly north facing, the orientation of this particular building will capture the morning sunrise and beautiful northern sun through out the day making it particularly appealing to owner occupiers.
“ With this demographic in mind we have completely customised the interiors and amenity offering to create the most unique, luxury apartment offering currently on the market in Brisbane.
“ Even the orientation of the apartments have been designed to maximise the amount of floor space that’s window-facing.
“ The beauty of this building is that we had a large 2,000sqm site with a tower footprint of only 800sqm, therefore we were able to design the perfect apartments with optimal use of space, orientation, design and usability.
“ With this in mind Elenberg Fraser has eliminated the need for any dark corridors or long, squat apartments, instead each apartment maximises its full width against the expansive glass façade with large living spaces overlooking the views; many of the apartments boast up to 40sqm of window frontage.
“ The delivery of FV will create a new sculptural icon for Brisbane, one that will stand tall alongside the to the Story Bridge and James Street precinct as a beacon of style and prosperity.
“ We see Brisbane as one of the most dynamic markets in Australia thanks to its property and population growth forecasts, the continued investment into infrastructure and the urban renewal of some of the city’s key suburbs.
“ While there is constant talk of oversupply, I do not believe that all the approved projects slated for development in Brisbane will actually be built, which will continue to put pressure on Brisbane’s supply and ensure longevity in the Brisbane market.
“ We are extremely positive about the market and actively looking for more opportunities to invest in this great city.
“ When we first released the vision for FV last year, many people said it would never get off the ground.
“ Within six months of obtaining planning approval we have already started construction on the first two buildings and have witnessed the incredible sell-out success of over 650 apartments in just 12 weeks, so we are incredibly humbled and elated that the market has responded to the project so overwhelmingly,” he said.
Brookfield Multiplex has recently commenced construction across the project’s ‘Flatiron’ and ‘Valley House’, with the first building slated to reach completion in 2017.
GURNER™ has recently commenced discussions with its VIP database consisting of past purchasers and clients, with over 550 registrations already received for the 267 apartments.
The project will launch to the public in June.